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  • About the Book: DraftFCB + Ulka: Brand Building, Advertising-Case Book IIThe good part about a case study approach in a classroom is that one is dealing with situations that have actually taken place. The problem is real and so is the
    • ISBN: 9780070707139
    • Publisher: Mcgraw Hill Education
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    ` 1335 (20%) ` 1071
  • About the Book: Fix: How Nations Survivve And Thrive In A World In DeclineFrom immigration reform to energy resources, from political paralysis to inequality and extremism, we are beset by a raft of huge and seemingly insurmountable issue
    • ISBN: 9781408866542
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 499 (16%) ` 417
  • The past twenty years saw unprecedented growth and stability followed by the worst financial crisis the industrialised world has ever witnessed. In the space of little more than a year what had been seen as the age of wisdom was viewed as the age of fo
    • ISBN: 9781408706107
    • Publisher: Little Brown & Company
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    ` 699 (11%) ` 622
  • Greg Ip  
    About the Book: Foolproof : Why Safety Can Be Dangerours And Danger Nakes Us Safe &bull; A powerful and original book on a vital subject - read it! -- Tim Harford, author of The Undercover Economist Strikes Back <
    • ISBN: 9781472214195
    • Publisher: Headline Book Publishing Plc
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    ` 399 (10%) ` 358
  • About the Book: Something Will Turn Up As the prevailing winds of the global economy have changed, so Britain has been buffeted from boom to bust and back again. But how much is our countrys economic landscape shaped by the huge forces of
    • ISBN: 9781781253236
    • Publisher: Hachette Book Group Usa
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    ` 715 (11%) ` 635
  • About the Book: Go Figure: Things You Didnt Know You Didnt Know The Economist ExplainsSmart, savvy answers to universal questions, from the highly popular Economist Explains and Daily Chart blogs, a treat for the knowing, the uninitiated
    • ISBN: 9781781256251
    • Publisher: Profile Books Ltd
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    ` 650 (10%) ` 587
  • Vohra  
    • ISBN: 9789332901391
    • Publisher: Mcgraw Hill Education
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    ` 335 (7%) ` 313
    • ISBN: 9789332901407
    • Publisher: Mcgraw Hill Education
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    ` 257 (5%) ` 245
  • S Sen  
    About the Book: Joseph Conard: Lord JimLord Jim is a great tragic novel of the modern pioneer Joseph Conrad. It is the story of a romantic, sensible sailor Jims remorse and his efforts to regain self-respect. Tuan Jim is such a romantic t
    • ISBN: 9789351870012
    • Publisher: Unique Publishers
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    ` 110 (5%) ` 105
  • About the Book: Leadership By Proxy: Story of Women In Corporate IndiaLeadership by Proxy by Poonam Barua is a pioneering book that lays an archival milestone for creating a "brave new mindset" in corporate India and businesses worldwide
    • ISBN: 9789385436352
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 499 (16%) ` 417
  • About the Book: You Are The Key: Unlocking Doors Through Social Selling Whether it is a sales person struggling to meet his quota, a love stuck lover trying to get introduced to his beloved, a young MBA looking for a job, an entrepreneur
    • ISBN: 9789385436604
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 399 (18%) ` 327
  • Management gurus tell us there are lessons to learn from inspirational lives. And then we do not have to wait a life time to do better. We can integrate these lessons into our lives.The real life stories profiled in this book cover entrepreneurs on a w
    • ISBN: 9789385436611
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 299 (16%) ` 252
  • About the Book: Magician In The Desert : Meru Cabs A True Story This is a journey into the first rate mind of Neeraj Gupta, whose meteoric rise made him, at 32 years of age, the founder and Managing Director of India&rsqu
    • ISBN: 9789385936937
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 399 (18%) ` 327
  • About the Book: Crack The Marketing Case And Interview Like A CmoCrack the marketing case and interview like a CMO is intended to help students andworking professionals in their marketing case training and interview prep. It shows youhow
    • ISBN: 9789386141408
    • Publisher: Bloomsbury Publishing India Pvt Ltd
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    ` 299 (16%) ` 252
  • About the Book: Strategic Management: Creating Competitive Advantages: 6th Edition Strategic Management: Creating Competitive Advantages Sixth Edition, provides solid treatment of traditional topics in strategic management as well as tho
    • ISBN: 9781259098680
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 725 (13%) ` 630
  • About the Book: Decisive: How to Make Better Decisions in Life and Work Shows you how to overcome your brains natural shortcomings. This book draws on decades of psychological research to explain why we so often get it very badly wrong
    • ISBN: 9781847940865
    • Publisher: Random House Uk
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    ` 499 (28%) ` 361
  • About the Book: Culture Code: The Secrets Of Higly Successful Groups A marvel of insight and practicality Charles Duhigg, author of the power of habit what do Pixar, google and the san Antonio spurs basketball team have in common? The an
    • ISBN: 9781847941268
    • Publisher: Random House Business
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    ` 699 (19%) ` 569
  • About the Book: Pre-SuasionInfluence established Cialdini as the worlds foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his inv
    • ISBN: 9781847941428
    • Publisher: Random House India
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    ` 699 (19%) ` 569
  • About the Book: Shortcut Your Startup: Ten Ways To Speed Up Entrepreneurial Success Shortcut your start-up shows you how to launch a sustainable start-up so that both you and your business can thrive. Arianna Huffington we are living in
    • ISBN: 9781847942302
    • Publisher: Random House Business
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  • About the Book: The Power of Habit: Why We Do What We Do, and How to Change An award-winning journalist reveals the secrets of why you do what you do - and how to changeIn The Power of Habit, award-winning New Yor
    • ISBN: 9781847946249
    • Publisher: Random House Uk
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