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  • About the Book: Advertising And Integrated Marketing Communications Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces
    • ISBN: 9781259026058
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 795 (9%) ` 721
  • A Nag  
    About the Book: Sales and Distribution Management This textbook, with its focused and precise approach, discusses all the important topics in sales and distribution management. It explains sales and distribution as integrated functions in
    • ISBN: 9781259026546
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 545 (6%) ` 513
  • Lind  
    About the Book: Basic Statistics for Business and Economics: 7th Edition "Lind/Marchal/Wathen: BASIC STATISTICS FOR BUSINESS AND ECONOMICS, Seventh edition is a derivative of the best-selling STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMI
    • ISBN: 9781259097294
    • Publisher: Mcgraw Hill Education
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    ` 725 (8%) ` 667
  • About the Book: Economics: 19th Edition The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginningstudent master the principles essential for understanding the economizing problem, specific ec
    • ISBN: 9781259098383
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 835 (6%) ` 789
  • About the Book: Business Mathematics and Statistics This book has been developed to cater to the requirements of the undergraduate students. It maintains the basic approach to the subjects. Appropriate coverage of theory with lucid pr
    • ISBN: 9780071333399
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 425 (5%) ` 404
  • Baye  
    About the Book: Managerial Economics and Business Strategy: 8th Edition Baye and Princes bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microecono
    • ISBN: 9789339204068
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 745 (8%) ` 682
  • About the Book: Managerial Economics: Foundations of Business Analysis and Strategy: 10th Edition Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigo
    • ISBN: 9789339205041
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 725 (8%) ` 667
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    • ISBN: 9788131515600
    • Publisher: Cengage Learning
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    ` 699 (8%) ` 646
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    • ISBN: 9788131516034
    • Publisher: Cengage Learning
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    ` 425 (5%) ` 404
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    • ISBN: 9788131518137
    • Publisher: Cengage Delmar Learning India Pvt
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    ` 650 (6%) ` 609
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    • ISBN: 9788131518427
    • Publisher: International Thomson Computer Pres
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    ` 675 (9%) ` 613
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    • ISBN: 9788131518991
    • Publisher: Cengage Learning
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    ` 499 (5%) ` 472
  • This popular textbook emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and power
    • ISBN: 9780070597884
    • Publisher: Mcgraw Hill Education
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    ` 799 (10%) ` 723
  • About the Book: Economic Environment and Policies for BusinessThis text-book presents and discusses comprehensively, theeconomic environment and policies having an impact on business.With rich pedagogy and easy-to-understand presen
    • ISBN: 9781259004865
    • Publisher: Mcgraw Hill Education
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    ` 580 (7%) ` 539
  • About the Book: Carrot and Sticks Dont Work in lieu of effective engagement paradigms, many have attempted to engage employees through traditional reward-and-recognition programs which fail as motivational strategies. Creating an engaged
    • ISBN: 9789339204389
    • Publisher: Mcgraw Hill Education
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    ` 599 (8%) ` 552
  • About the Book: Engineering Mechanics, 2nd Edition Engineering Mechanics (2e) is designed to serve as a textbook for a single-semester undergraduate course on engineering mechanics. It provides a lucid introduction to bot
    • ISBN: 9788131518298
    • Publisher: Cengage Learning
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    ` 550 (5%) ` 523
  • No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can
    • ISBN: 9780070636699
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 545 (6%) ` 513
  • About the Book: Indian Financial System and MarketsThis text-book presents a comprehensive discussion on Indianfinancial system and market operations in an easy-to-understand andstudent-friendly manner. It includes topics on financ
    • ISBN: 9781259005008
    • Publisher: Mcgraw Hill Education
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    ` 550 (5%) ` 523
  • Sarin  
    About the Book: Business Marketing Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of p
    • ISBN: 9781259026614
    • Publisher: Mcgraw Hill Education
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    ` 675 (7%) ` 629
  • Mullins  
    About the Book: Marketing Management: A Strategic Decision -Making Approach: 7th Edition The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phe
    • ISBN: 9781259097201
    • Publisher: Mcgraw Hill Education
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    ` 695 (10%) ` 624

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