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  • About the Book: Advertising And Integrated Marketing Communications Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces
    • ISBN: 9781259026058
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 795 (12%) ` 699
  • A Nag  
    About the Book: Sales and Distribution Management This textbook, with its focused and precise approach, discusses all the important topics in sales and distribution management. It explains sales and distribution as integrated functions in
    • ISBN: 9781259026546
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 545 (5%) ` 518
  • Sharma  
    About the Book: Grab that WalletGrab that Wallet brings to the reader a new perspective on thenature and structure of the industry that makes it uniquelychallenging to achieve true customer satisfaction. Blending humorwith insight,
    • ISBN: 9781259028427
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 580 (23%) ` 445
  • Peter  
    About the Book: Marketing Management: 9th Edition "Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students kno
    • ISBN: 9781259097300
    • Publisher: Mcgraw-Hill Education
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    ` 750 (11%) ` 669
  • About the Book: Economics: 19th Edition The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginningstudent master the principles essential for understanding the economizing problem, specific ec
    • ISBN: 9781259098383
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 835 (11%) ` 743
  • Baye  
    About the Book: Managerial Economics and Business Strategy: 8th Edition Baye and Princes bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microecono
    • ISBN: 9789339204068
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 745 (8%) ` 682
  • About the Book: Managerial Economics: Foundations of Business Analysis and Strategy: 10th Edition Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigo
    • ISBN: 9789339205041
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 725 (8%) ` 667
  • 0
    • ISBN: 9788131518137
    • Publisher: Cengage Delmar Learning India Pvt
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    ` 650 (6%) ` 609
  • 0
    • ISBN: 9788131518427
    • Publisher: International Thomson Computer Pres
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    ` 675 (9%) ` 613
  • This popular textbook emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and power
    • ISBN: 9780070597884
    • Publisher: Mcgraw Hill Education
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    ` 799 (10%) ` 723
  • About the Book: Business Mathematics and Statistics This book has been developed to cater to the requirements of the undergraduate students. It maintains the basic approach to the subjects. Appropriate coverage of theory with lucid pr
    • ISBN: 9780071333399
    • Publisher: Tata Mcgraw Hill Publishing Co Ltd
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    ` 425 (5%) ` 403
  • About the Book: Indian Financial System and MarketsThis text-book presents a comprehensive discussion on Indianfinancial system and market operations in an easy-to-understand andstudent-friendly manner. It includes topics on financ
    • ISBN: 9781259005008
    • Publisher: Mcgraw Hill Education
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    ` 550 (6%) ` 516
  • Sarin  
    About the Book: Business Marketing Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of p
    • ISBN: 9781259026614
    • Publisher: Mcgraw Hill Education
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    ` 675 (7%) ` 629
  • About the Book: Managing Projects: A Team-Based Approach Students today are likely to be assigned to project teams or to be project managers almost immediately in their first job. Managing Projects: A Team-Based Approach was written for a
    • ISBN: 9781259097270
    • Publisher: Mcgraw Hill Education
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    ` 675 (7%) ` 629
  • Lind  
    About the Book: Basic Statistics for Business and Economics: 7th Edition "Lind/Marchal/Wathen: BASIC STATISTICS FOR BUSINESS AND ECONOMICS, Seventh edition is a derivative of the best-selling STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMI
    • ISBN: 9781259097294
    • Publisher: Mcgraw Hill Education
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    ` 725 (8%) ` 667
  • Mandel  
    About the Book: Economics: The Basics: 2nd Edition Mandels Economics: The Basics combines the traditional news values of immediacy and impact with a layer of educational explanation to provide a window into whats happening in the current
    • ISBN: 9781259097355
    • Publisher: Mcgraw Hill Education
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    ` 690 (15%) ` 589
  • About the Book: Customer Experience For Dummies Customer Experience for Dummies helps you listen to your customers and offers friendly, practical and easy-to-implement solutions for incorporating customer engagement into your business pl
    • ISBN: 9788126554355
    • Publisher: Wiley India (Penguin)
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    ` 499 (16%) ` 417
  • About the Book: Customer Analytics For Dummies The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to
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    • Publisher: Wiley India Pvt.Ltd
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    ` 499 (16%) ` 417
  • About the Book: Customer Loyalty: Concepts, Context and Character This text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas ar
    • ISBN: 9789332902718
    • Publisher: Mcgraw Hill Education
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    ` 495 (5%) ` 469
  • Enterprise Contract Management :
    • ISBN: 9788131508985
    • Publisher: Cengage Learning
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    ` 565 (5%) ` 537

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