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  • About the Book: How Customers Think: Essential Insights Into the Mind of the Market How to unlock the hidden 95 per cent of the customers mind that traditional marketing methods have never reached. This title provides practical synthesis
    • ISBN: 9781578518265
    • Publisher: Harvard Business School Press
    • Availability - In Stock (Dispatched in 4-7 working days.)
    • Shipping: Free
    ` 1799 (29%) ` 1278
  • About the Book: Bad Leadership: What It Is, How It Happens, Why It Matters How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and othe
    • ISBN: 9781591391661
    • Publisher: Harvard Business School Press
    • Availability - In Stock (Dispatched in 4-7 working days.)
    • Shipping: Free
    ` 1999 (30%) ` 1400
  • In 1997, a groundbreaking McKinsey study exposed the war for talent as a strategic business challenge and a critical driver of corporate performance. Then, when the dot-com bubble burst and the economy cooled, many assumed the war for talent was over.
    • ISBN: 9781578514595
    • Publisher: Harvard Business School Press
    • Availability - Out of Stock
    • Shipping: Free
    ` 1595 (30%) ` 1118

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