Yuva India : Consumption And Lifestyle Choices Of A Young India
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Yuva India : Consumption And Lifestyle Choices Of A Young India

by Ray Titus (Author),
Random House India (Publisher)
(197 Customers)
Product Specifications
Book Description
About the Book: Yuva India: Consumption and Lifestyle Choices of a Young India Deep dive into Yuva India and discover how the lives of Indian youth are converging on a composite identity. Yuva India takes a deep dive into the lives of Indias young men and women. In unravelling what makes them tick, Yuva India uncovers the phenomenon of attitudinal convergence that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival of and exposure to a composite culture, the research behind convergence zeroes in on how a young India is defining itself using new-age sensibilities. Drawing on insights collected over a
Book Specifications
ISBN-13 9788184006513
Language English
Binding Hard Bound
Publisher Random House India
Publishing Date 2015
Product Edition 1