BUILDING YOUR CULTURE Why Bad Decisions Are As Critical As Good Ones Business is
hard. Arnie Malham, founder and president of cj Advertising, understands this
thoroughly. But the challenges that make business hard are more than just
obstacles--they are the foundation to building and strengthening a culture that
attracts the best people to do the best work. To invest in your people is a
return on investment in your business, and in Worth Doing Wrong, Malham covers
strategies for investing in your employees by banding together to smash business
goals, creating win-win relationships, generating buzz, and building a rockin'