Toyota Under Fire
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Toyota Under Fire

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Product Specifications
Book Description
Toyota Under Fire: Lessons for Turning Crisis into Opportunity Book Description Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large:Crisis response must start by building a strong culture long before the crisis hits.Culture matters far more than decisions made by top executives.Investing in people, even in the depths of a recession, is the surest path to long-term profitability.Because it had founded its culture on such principles, Toyota didnt need to amass an army of public relations, marketing, and legal experts
Book Specifications
ISBN-13 9780071331869
Language English
Binding Hard Bound
Publisher Tata Mcgraw Hill Publishing Co Ltd
Publishing Date 2011
Product Edition 1