Tourism Marketing
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Tourism Marketing

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Product Specifications
Book Description
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist behaviour and markets explain the dynamics of tourism marketing. Chapters
Book Specifications
ISBN-13 9780198066309
Language English
Binding Paper Back
Publisher Oxford University Press
Publishing Date 2011-04-18
Product Edition 1