About the Book: Tim Cook
In 2011, Tim Cook took on an impossible task - following in the footsteps of
one of historys greatest business visionaries, Steve Jobs. Facing worldwide
scrutiny, Cook (who was often described as shy, unassuming and unimaginative)
defied all expectations. Under Cooks leadership Apple has soared: its stock has
nearly tripled to become the worlds first trillion-dollar company. From the
massive growth of the iPhone to new victories like the Apple Watch, Cook is
leading Apple to a new era of success. But hes also spearheaded a cultural
revolution within the company. Since becoming CEO, Cook has introduced a new
style of management