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The Old Rules Of Market Are Dead
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The Old Rules Of Market Are Dead

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The Old Rules Of Market Are Dead

Pearson

Published by McGraw-Hill Education | Language - English | Binding - Paper Back

Average Rating (22 Customers)

` 415 (5% off) ` 394

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Description

About the Book: The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business


The digital age has completely transformed business-and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced-which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.
The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand


Contents:

RULE ONE: THE CORE IS EVERYTHING

Principle #1 A Brand's Essence Says It All

Principle #2 The Customer Really Does Know Best

Principle #3 Your Reputation Precedes You

Principle #4 Play Nicely Together . . . or Else

Principle #5 Sleep Soundly, Work Fearfully

RULE TWO: YOU HAVE NOTHING WITHOUT THE FOUNDATION

Principle #6 Integrity Is Next to Godliness

Principle #7 A Single Word or Symbol Can Speak Volumes

Principle #8 The Whole Is Larger than Its Parts

Principle #9 Mind Your P's (and You Can Forget About the A's)

Principle #10 Do as I Do, Not as I Say

RULE THREE: THERE ARE MANY CHOICES BUT ONLY ONE CUSTOMER

Principle #11 Strategy Is the Heart, but Measurement Is the Lifeblood

Principle #12 Frameworks, Frameworks, Frameworks

Principle #13 Perception Really Is Your Customer's Reality

Principle #14 Communicate; Then Communicate Some More

Principle #15 It's More than Just Channel Surfing

RULE FOUR: DO THE RIGHT THINGS FOR THE RIGHT REASONS

Principle #16 It's All About the Relationship

Principle #17 You Don't Have to Go It Alone

Principle #18 It's Not About You, It's Really About Me

Principle #19 The Long Arm of the Law

RULE FIVE: INFRASTRUCTURE IS MORE THAN JUST PIPES

Principle #20 There's a Reason It's Called the Center

Principle #21 Technology Is Only the Enabler

Principle #22 Right Information, Right People, Right Time, Wrong Thought

RULE SIX: LEAD AND OTHERS WILL FOLLOW

Principle #23 Leadership Isn't a Noun, It's a Verb

Conclusion: The Essence of Marketing Today


About the Author: Timothy R. Pearson


Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000.



Details

Book: The Old Rules Of Market Are Dead
Author:
ISBN-13: 9781259002946
Product Code 9781259002946
Binding: Paper Back
Publishing Date: 2011-08-11
Publisher: McGraw-Hill Education
Language: English

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