Tata Evolution Of A Corporate Brand
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Tata Evolution Of A Corporate Brand

by Morgen Witzel (Author),
Penguin India (Publisher)
(278 Customers)
Product Specifications
Book Description
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and
Book Specifications
ISBN-13 9780670084067
Language English
Binding Hard Bound
Publisher Penguin India
Publishing Date 2010
Product Edition 1