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Switch : How To Change Things When Change Is Hard
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Switch : How To Change Things When Change Is Hard

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Switch : How To Change Things When Change Is Hard

Chip Heath Dan Heath

Published by Random House Inc | Language - English | Binding - Paper Back

Average Rating (74 Customers)

` 599

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one companys finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.


Details

Book: Switch : How To Change Things When Change Is Hard
Author: , ,
ISBN-13: 9781847940322
Product Code EBK0256051
Binding: Paper Back
Publishing Date: 2011
Publisher: Random House Inc
Language: English

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