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Strategic Database Marketing
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Strategic Database Marketing

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Strategic Database Marketing

Hughes

Published by McGraw Hill Education (India) Pvt. Ltd | Language - English | Binding - Hard Bound

Average Rating (148 Customers)

` 1075 (15% off) ` 919

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

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Description

About the Book: Strategic Database Marketing


Use the latest digital technologies for lifelong customers and repeat sales

Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.

Contents

1 How Database Marketing Has Changed

2 The "Vision Thing"

3 Lifetime Value: The Way to Measure Marketing Programs

4 Customer and Subscriber Acquisition

5 Building Profits with Recency, Frequency, and Monetary Analysis

6 From Catalogs to Amazon

7 Loyalty and Retention

8 Making Each Communication an Adventure

9 Listening to Customers

10 Customer Segmentation

11 Transactions, Triggers, and Web Sites

12 Campaign Performance Measurement

13 Analytics and Modeling

14 Testing and Control Groups

15 Social and Mobile Marketing

16 How Often Should You Communicate?

17 Building Retail Store Traffic

18 Financial Services

19 Business-to-Business Database Marketing

20 Why Databases Fail

21Outsourcing

22 The Future of Database Marketing


About the Author: Arthur M Hughes


Arthur M. Hughes founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.


Details

Book: Strategic Database Marketing
Author:
ISBN-13: 9781259029059
Product Code 9781259029059
Binding: Hard Bound
Publishing Date: 2012-06
Publisher: McGraw Hill Education (India) Pvt. Ltd
Number of Pages: 608
Language: English

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