Startup Way : How Entrepreneurial Management Transforms Culture And Drives Growth
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Startup Way : How Entrepreneurial Management Transforms Culture And Drives Growth

by Eric Ries (Author),
Portfolio Penguin (Publisher)
(131 Customers)
Product Specifications
Book Description
About the Book: The Startup Way The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices,
Book Specifications
ISBN-13 9780241197264
Language English
Binding Trade Paper Back
Publisher Portfolio Penguin
Publishing Date 2017
Product Edition 1