Sport Marketing - 3rd Edition
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Sport Marketing - 3rd Edition

Product Specifications
Book Description
"Sport Marketing, Third Edition, " the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry. Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition: -Foreword written by David J. Stern,
Book Specifications
ISBN-13 9780736060523
Language English
Binding Hard Bound
Publisher Human Kinetics
Publishing Date 2007-03-20
Total Pages 552