"Sport Marketing, Third Edition, " the latest version of the leading sport
marketing text, directs students to a better understanding of the theoretical
backbone that makes sport marketing such a unique and vibrant subject to study.
The text has been thoroughly updated with a comprehensive ancillary package, new
examples and perspectives from the field, and the latest information about
marketing in the burgeoning sport industry.
Using real-world examples and an engaging writing style, the distinguished
authors provide valuable new material about key areas in sport marketing that
prepares students for careers in the industry. The following are updates to the
-Foreword written by David J. Stern,