Social Media Marketing : A Strategic Approach
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Social Media Marketing : A Strategic Approach

Product Specifications
Book Description
Key Features The major structural framework for the textbook is a comprehensive eight-step strategy for developing a winning social media marketing plan. The student learns how to listen to the social web to identify marketing opportunities and potential target audiences, then is shown how to set marketing goals and strategies to take advantage of these factors, as well as selecting the optimal social media tools and implementation tactics to execute, monitor, and tune social media marketing campaigns for success. Each step in this distinctive social media planning model is presented in a way that creates a powerful cumulative learning experience for the student, resulting in a richly textured overview
Book Specifications
ISBN-13 9788131521014
Language English
Binding Paper Back
Publisher Cengage Learning India Pvt Ltd
Publishing Date 2013-09
Product Edition 1
Total Pages 396