Seizing The White Space - Business Model Innovation For Growth & Renewal
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Seizing The White Space - Business Model Innovation For Growth & Renewal

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Product Specifications
Book Description
Business model innovation is the key to unlocking transformational growth?but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in
Book Specifications
ISBN-13 9781422124819
Language English
Binding Hard Bound
Publisher Harvard Business School Publishing
Publishing Date 2010-01-26
Product Edition 1