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Santro : The Car That Built A Company
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Santro : The Car That Built A Company

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Santro : The Car That Built A Company

Bvr Subbu

Published by Hachette India | Language - English | Binding - Hard Bound

Average Rating (266 Customers)

` 599 (14% off) ` 514

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Santro

Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog, Hyundai Motor Indias debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for and then developed and manufactured in India, the 'Sunshine Car outshone its competition in every sphere, winning awards and setting standards in technology, quality and trust that are yet to be achieved by any other small car in the Indian market. Over a period of sixteen years it set the record for the quickest small car brand to go from zero to a million units sold, achieved profitability for Hyundai at unprecedented speed and made an impressive global impact as a 'made in India automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America.

About the Author: B.V.R. Subbu

B.V.R. Subbu began his career in Tata Motors, where among other things, he led the teams that first conceptualized and then successfully launched the Tata 2213, a truck that metamorphosed the freight industry in India. In 1997, Subbu moved to a freshly minted Hyundai Motor India, joining initially as Director (Marketing and Sales) and later taking on the role of President of the company. Presently, Subbu manages a boutique strategy consulting firm, Beyond Visual Range, advises PE funds and serves on the governing board of the Shriram Institute for Scientific and Industrial Research, New Delhi and on the board of directors of KPIT Technologies Ltd, Pune and International Tractors Ltd, New Delhi.

Details

Book: Santro : The Car That Built A Company
Author:
ISBN-13: 9789351952084
Product Code EBK0404770
Binding: Hard Bound
Publishing Date: 2017-10
Publisher: Hachette India
Number of Pages: 316
Language: English

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