Sales Promotion : How To Create Implement & Integrate Campaigns That Really Work
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Sales Promotion : How To Create Implement & Integrate Campaigns That Really Work

Product Specifications
Book Description
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing - because it works. Almost 60 per cent of consumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, this fourth edition details the tried-and-tested methods that companies use to stay ahead revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include • The purpose of sales promotion • What sales promotion can do for you • How to use different
Book Specifications
ISBN-13 9780749454746
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2008
Product Edition 4