Sales Promotion, 5/E
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Sales Promotion, 5/E

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Product Specifications
Book Description
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. "Sale Promotion" also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain
Book Specifications
ISBN-13 9780749457044
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2010-05-28
Product Edition 5th Edition
Total Pages 260