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Sales Promotion, 5/E
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Sales Promotion, 5/E

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Sales Promotion, 5/E

Roddy Mullin

Published by Kogan Page India Private Limited | Language - English | Binding - Paper Back

Average Rating (240 Customers)

` 495 (15% off) ` 422

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+ Free Shipping (for orders above `199).

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Description

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. "Sale Promotion" also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.
This edition of "Sales Promotion" is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, "Sales Promotion" is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.

Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.

Details

Book: Sales Promotion, 5/E
Author:
ISBN-13: 9780749457044
Product Code 9780749457044
Binding: Paper Back
Publishing Date: 2010-05-28
Publisher: Kogan Page India Private Limited
Number of Pages: 260
Language: English

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