Sales Force Management: Leadership Innovation Technology: 12th Edition
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Sales Force Management: Leadership Innovation Technology: 12th Edition

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Book Description
About the Book: Sales Force Management: Leadership Innovation Technology: 12th Edition In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the books reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. Its a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply
Book Specifications
ISBN-13 9781138951723
Language English
Binding Paper Back
Publisher Bookswagon
Publishing Date 2016-05-07
Total Pages 494