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Sales Force Management: Leadership Innovation Technology: 12th Edition
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Sales Force Management: Leadership Innovation Technology: 12th Edition

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Sales Force Management: Leadership Innovation Technology: 12th Edition

Mark W. Johnston  Greg W. Marshall 

Published by Bookswagon | Language - English | Binding - Paper Back

Average Rating

` 6702 (16% off) ` 5662

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Sales Force Management: Leadership Innovation Technology: 12th Edition

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the books reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. Its a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

Engaging breakout questions designed to spark lively discussion

Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom

Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers

New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales

Role Plays that enable students to learn by doing

A selection of comprehensive sales management cases on the companion website

A companion website features an instructors manual, PowerPoints, and other tools to provide additional support for students and instructors.

About the Authors: Mark W. Johnston, Greg W. Marshall

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Details

Book: Sales Force Management: Leadership Innovation Technology: 12th Edition
Author: , ,
ISBN-13: 9781138951723
Product Code 9781138951723
Binding: Paper Back
Publishing Date: 2016-05-07
Publisher: Bookswagon
Number of Pages: 494
Language: English

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