Sales Force Management: 11th edition
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Sales Force Management: 11th edition

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Book Description
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It s a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: * A strong focus on leadership, technology, innovation, ethics, and global business * New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales
Book Specifications
ISBN-13 9780415534611
Language English
Binding Hard Bound
Publisher Routledge
Publishing Date 2013-02-25
Total Pages 496