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And Then There's This: How Stories Live And Die In Viral Culture
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And Then There's This: How Stories Live And Die In Viral Culture

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And Then There's This: How Stories Live And Die In Viral Culture

Bill Wasik

Published by Viking Books | Language - English | Binding - Hard Bound

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` 1527 (24% off) ` 1159

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Description

Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as "The New York Times," CNN, or "People." As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup.
"And Then There's This" is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, "And Then There's This" captures better than any other book the way technology is changing our culture.




Details

Book: And Then There's This: How Stories Live And Die In Viral Culture
Author:
ISBN-13: 9780670020843
Product Code 9780670020843
Binding: Hard Bound
Publishing Date: 2009-06-11
Publisher: Viking Books
Number of Pages: 202
Language: English

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