Rural Marketing
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Rural Marketing

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Product Specifications
Book Description
About the Book: Rural Marketing: 3rd Edition The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for todays readers. The pedagogy of the book has been expanded to make learning easier
Book Specifications
ISBN-13 9789332543607
Language English
Binding Paper Back
Publisher Pearson Education Limited
Publishing Date 2016
Product Edition 3
Total Pages 344