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Relationship Selling And Sales Management W/ Act! Cd-Rom
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Relationship Selling And Sales Management W/ Act! Cd-Rom

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Relationship Selling And Sales Management W/ Act! Cd-Rom

Greg W. Marshall Mark W Johnston

Published by Mcgraw-hill/irwin | Language - English | Binding - Hard Bound

Average Rating

` 9181 (5% off) ` 8722

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Description

Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walkers Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

Details

Book: Relationship Selling And Sales Management W/ Act! Cd-Rom
Author: , ,
ISBN-13: 9780073203164
Product Code 9780073203164
Binding: Hard Bound
Publishing Date: 2004-11-24
Publisher: Mcgraw-hill/irwin
Language: English

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