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Relationship Selling And Sales Management W/ Act! Cd-Rom
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Product Specifications
Book Description
Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walkers Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book
Book Specifications
ISBN-13 9780073203164
Language English
Binding Hard Bound
Publisher Mcgraw-hill/irwin
Publishing Date 2004-11-24
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