Relationship Selling and Sales Management (Mcgraw-Hill/Irwin Series in Marketing)
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Relationship Selling and Sales Management (Mcgraw-Hill/Irwin Series in Marketing)

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Product Specifications
Book Description
"Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into
Book Specifications
ISBN-13 9780072983173
Language English
Binding Hard Bound
Publisher Mcgraw-Hill College
Publishing Date 2004-01-30