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Relationship Selling
Review Rating

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Relationship Selling

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Relationship Selling

Mark W. Johnston

Published by Irwin/McGraw-Hill | Language - English | Binding - Paper Back

Average Rating

` 6458 (with 1364 Sourcing fee)

+ Sourcing fee 1364 ( 1364 + 5094 = ` 6458 ).

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

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Description

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Details

Book: Relationship Selling
Author:
ISBN-13: 9780070172470
Product Code 9780070172470
Binding: Paper Back
Publishing Date: 2010-08-01
Publisher: Irwin/McGraw-Hill
Number of Pages: 452
Language: English

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