Redefining Global Strategy - Crossing Borders In A World Where Differences Still Matter
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Redefining Global Strategy - Crossing Borders In A World Where Differences Still Matter

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Book Description
About the Book: Redefining Global Strategy - Crossing Borders In Aworld Where Differences Still Matter Why do so many global strategies fail--despite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies dont stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries
Book Specifications
ISBN-13 9781591398660
Language English
Binding Hard Bound
Publisher Harvard Business School Publishing
Publishing Date 2007-08-27
Product Edition 1