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Promotional Marketing
by Roddy Mullin (Author),
Routledge (Publisher)
(0 Customers)
Product Specifications
Book Description
About the Book: Promotional Marketing In todays connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies,
Book Specifications
ISBN-13 9780815359951
Language English
Binding Paper Back
Publisher Routledge
Publishing Date 2018-05-17
Total Pages 336
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