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Promotional Marketing: How to Create, Implement & Integrate Campaigns That Really Work
Review Rating

` 2150 (11% off) ` 1912

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.  It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising.
 
Topics covered include:
-The purpose of promotional marketing
-What promotional marketing can do for you
-How to use different techniques, including joint promotions, price promotions and off-the-shelf promotions
-How to implement an integrated market strategy
-Maintaining a crucial creative edge
-The best ways to use suppliers
-Researching and evaluating promotion

Details

Book: Promotional Marketing: How to Create, Implement & Integrate Campaigns That Really Work
Author:
ISBN-13: 9780749472467
Binding: Paper Back
Publishing Date: 2014-09-28
Publisher: Kogan Page
Number of Pages: 240
Language: English

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