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Principles Of Marketing
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Principles Of Marketing

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Principles Of Marketing

Brajendra Kr. Gupta Robert H Utarid

Published by Aitbs Publishers, India | Language - English | Binding - Paper Back

Average Rating

` 195 (5% off) ` 185

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Principles of Marketing, 1st Edition.

Innovation in marketing is common, but innovation in a book on marketing is not very common. This book, 'Principles of Marketing is an innovation in the way we approach to make our students understand the subject. Great Organizations are built on strong pillars and one of those pillar is 'Marketing. Without a good understanding in the concepts of marketing no Organization can survive in a competitive environment. Students who will be venturing into new jobs after graduation need to have a firm foundation in the concepts of marketing. This book provides a fresh and interesting way of understanding marketing, it is simple to read and easy to understand and best suited for the student community....….

Details

Book: Principles Of Marketing
Author: , ,
ISBN-13: 9789374736289
Product Code EBK0440875
Binding: Paper Back
Publishing Date: 2018
Publisher: Aitbs Publishers, India
Number of Pages: 192
Language: English

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