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Power Of Habit : Why We Do What We Do & How To Change
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Power Of Habit : Why We Do What We Do & How To Change

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Power Of Habit : Why We Do What We Do & How To Change

Charles Duhigg

Published by Random House Uk | Language - English | Binding - Paper Back

Average Rating (82 Customers)

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About the Book: The Power of Habit: Why We Do What We Do, and How to Change

An award-winning journalist reveals the secrets of why you do what you do - and how to change

In The Power of Habit, award-winning New York Times businessreporter Charles Duhigg takes us to the thrilling edge ofscientific discoveries that explain why habits exist and how theycan be changed. With penetrating intelligence and an ability todistill vast amounts of information into engrossing narratives,Duhigg brings to life a whole new understanding of human nature andits potential for transformation.

Along the way we learn why some people and companies struggle tochange, despite years of trying, while others seem to remakethemselves overnight. We visit laboratories where neuroscientistsexplore how habits work and where, exactly, they reside in ourbrains. We discover how the right habits were crucial to thesuccess of Olympic swimmer Michael Phelps, Starbucks CEO HowardSchultz, and civil-rights hero Martin Luther King, Jr. We go insideProcter and Gamble, Target superstores, Rick Warrens SaddlebackChurch, NFL locker rooms, and the nations largest hospitals and seehow implementing so-called keystone habits can earn billions andmean the difference between failure and success, life anddeath.

At its core, The Power of Habit contains an exhilaratingargument: The key to exercising regularly, losing weight, raisingexceptional children, becoming more productive, buildingrevolutionary companies and social movements, and achieving successis understanding how habits work.

Habits arent destiny. As Charles Duhigg shows, by harnessingthis new science, we can transform our businesses, our communities,and our lives.

About Author: Charles Duhigg

Charles Duhigg is an investigative reporter for The New YorkTimes. He is a winner of the National Academies of Sciences,National Journalism and George Polk awards, and was part of a teamof finalists for the 2009 Pulitzer Prize. He is a frequentcontributor to This American Life, NPR, PBS NewsHour, andFrontline. A graduate of Harvard Business School and Yale College,he lives in Brooklyn with his wife and two children.


In this fascinating book, Charles Duhigg reveals the myriad waysin which our habits shape our lives. Do you want to know whyFebreze became a bestselling product? Or how the science of habitscan be used to improve willpower? Read this book. - Jonah Lehrer

Once you read this book, youll never look at yourself, yourorganisation, or your world quite the same way. - Daniel H. Pink

Absolutely fascinating. - Wired

This is a first-rate book - based on an impressive mass of research, written in a livelystyle and providing just the right balance of intellectualseriousness with practical advice on how to break our bad habits.- The Economist


Book: Power Of Habit : Why We Do What We Do & How To Change
ISBN-13: 9781847946249
Product Code EBK0301740
Binding: Paper Back
Publishing Date: 2013
Publisher: Random House Uk
Language: English

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