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What The Plus
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What The Plus

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What The Plus

Kawasaki

Published by McGraw Hill Education (India) Pvt. Ltd | Language - English | Binding - Paper Back

Average Rating (251 Customers)

` 395 (7% off) ` 366

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

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Description

About the Book: What the Plus!: Google+ for the Rest ofUs


In What the Plus!, Kawasaki explains how to use and masterthemost important Google+ mechanics. He describes the best ways togetstarted, construct a compelling profile, achievetrustworthiness,optimize for social searches, post and sharecomments and photos,respond to comments, and gain followers.

A Huge and Growing Market: Google+ has more than 200millionusers and, according to marketing services firm ExperianHitwise,the its number of visits was up 27% between February andMarch2012; conversely, Facebook was down 1.3 billion visits betweenJulyof 2011 and March of 2012-a 15% drop

Kawasaki is one of the top social-media personalities with2.5million Google+ followers, 1 million Twitter followers, and250,000Facebook subscribers. His previous book, Enchanment, was aNew YorkTimes bestseller

Kawasaki has a busy speaking schedule to a diverse collectionoforganizations, including Nike, Audi, Wal-Mart, Sprint,HewlettPackard, IBM, Saturn, Stanford University, Haddasah, TIE,CalgaryFlames, The Body Shop, MIT, Forbes, and Aved

Contents

Preface

Acknowledgments

Chapter 1 Why I Love Google+

Chapter 2 How to Get Started

Chapter 3 How to Master Circles and Streams

Chapter 4 How to Make an Enchanting Profile

Chapter 4+ How to Achieve Trustworthiness

Chapter 5 How to Comment

Chapter 6 How to Share Posts

Chapter 6+ How to Optimize for Social Search

Chapter 7 How to Share Photos

Chapter 8 How to Respond to Comments

Chapter 9 How to Hang Out and How to Chat

Chapter 10 How to Get More Followers

Chapter 10+ How to Be a Little Fish in a Big Pond

Chapter 11 How to Deal with Bozos

Chapter 11+ How to Thrive in the All-Boys Club

Chapter 12 How to Avoid Cluelessness

Chapter 13 How to Get Google+ Help

Chapter 14 How to Master Google+

Chapter 15 How to Evangelize Google+

Afterword


About the Author: Guy Kawasaki

Guy Kawasaki is the former Chief Evangelist of Appleandcofounder of Alltop.com. He is the author of 11 otherbooks,including Enchantment, Reality Check, The Art of the Start,Rulesfor Revolutionaries, How to Drive Your Competition Crazy, andtheMacintosh Way.


Details

Book: What The Plus
Author:
ISBN-13: 9781259064494
Product Code 9781259064494
Binding: Paper Back
Publishing Date: 2012-11
Publisher: McGraw Hill Education (India) Pvt. Ltd
Number of Pages: 208
Language: English

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