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Outside Insight
Review Rating

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Outside Insight

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Outside Insight

Jorn Lyseggen

Published by Portfolio Penguin | Language - English | Binding - Paper Back

Average Rating (110 Customers)

` 699 (17% off) ` 580

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Description

About the Book: Outside Insight

Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet-our digital breadcrumbs-from job postings, to online news, social media, online ad spend, patent applications and more. As a result, were at the cusp of a major shift in the way businesses are managed and governed-moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brandsopportunities and threats and uncover forward-looking insights, in real time. Tomorrowsmost successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes..

About the Author: Jorn Lyseggen

Jorn Lyseggen is the Founder and CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15, 000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched Shack15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.

Details

Book: Outside Insight
Author:
ISBN-13: 9780241288269
Product Code EBK0407127
Binding: Paper Back
Publishing Date: 2017-09-30
Publisher: Portfolio Penguin
Number of Pages: 336
Language: English

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