Outside Insight
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Outside Insight

by Jorn Lyseggen (Author),
Portfolio Penguin (Publisher)
(110 Customers)
Product Specifications
Book Description
About the Book: Outside Insight Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet-our digital breadcrumbs-from job postings, to online news, social media, online ad spend, patent applications and more. As a result, were at the cusp of a major shift in the way businesses are managed and governed-moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brandsopportunities and threats and uncover forward-looking insights,
Book Specifications
ISBN-13 9780241288269
Language English
Binding Paper Back
Publisher Portfolio Penguin
Publishing Date 2017-09-30
Product Edition 1
Total Pages 336