New Business Road Test  : What Entrepreneurs & Investors Should Do Before Launching A Lean Start-Up
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New Business Road Test : What Entrepreneurs & Investors Should Do Before Launching A Lean Start-Up

by John Mullins (Author),
Ft Press (Publisher)
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Product Specifications
Book Description
About the Book: The New Business Road Test, 5th Edition: What Entrepreneurs and Investors Should Do Before Launching A Lean Start-Up ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it
Book Specifications
ISBN-13 9789353069964
Language English
Binding Paper Back
Publisher Ft Press
Publishing Date 2019-02
Product Edition 5
Total Pages 360