About the Book: The New Business Road Test, 5th Edition: What Entrepreneurs and
Investors Should Do Before Launching A Lean Start-Up
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about
starting a new business? Stop! Is there a genuine market for your idea? Do you
really want to compete in that industry? Are you the right person to pursue it?
No matter how talented you are or how much capital you have, if youre pursuing a
fundamentally flawed opportunity then youre heading for failure. So before you
launch your lean start-up, take your idea for a test drive and make sure it