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Mobile Marketing For Dummies
Review Rating

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Mobile Marketing For Dummies

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Mobile Marketing For Dummies

Michael Becker John Arnold

Published by Wiley India Pvt.Ltd | Language - English | Binding - Paper Back

Average Rating (81 Customers)

` 399 (10% off) ` 358

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

Features

Mobile Marketing for Dummies provides a clear and easy path for creating, launching, and making the most out of a mobile marketing program.

The combination of the trusted brand and growing audience makes for a successful combination.

Marketing pros and other business people have turned to the For Dummies series for marketing insight in huge numbers.

Our Web Marketing for Dummies and Web Marketing All-in-One for Dummies are among the top sellers on the topic.

Michael Becker stays on the cutting edge of mobile marketing as leaders of the Mobile Marketing Association.

About the Book: Mobile Marketing for Dummies

Mobile Marketing for Dummies targets marketing professionals and business people charged with expanding marketing efforts to mobile platforms. The book assumes no prior knowledge of mobile strategies and practices as it explains how to create and execute an effective mobile marketing plan.

Mobile marketing refers to the use of mobile platforms like cell phones, smart phones and other Internet-enabled devices for the purpose of getting product messages out to would-be consumers.

Contents

Getting Up to Speed on Mobile Marketing.

Executing Direct Mobile Marketing Campaigns.

Mobile Media, Publishing, and Advertising.

Mobile Commerce and Analytics.

The Part of Tens.

About the Authors: Michael Becker, John Arnold

Michael Becker is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association.

John Arnold is an online marketing professional who heads up user education efforts for Constant Contact, a leading e-mail marketing provider.

Details

Book: Mobile Marketing For Dummies
Author: , ,
ISBN-13: 9788126543014
Product Code EBK0328924
Binding: Paper Back
Publishing Date: 2013
Publisher: Wiley India Pvt.Ltd
Language: English

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