Marketing: Real People, Real Choices: Global Edition: 9th Edition
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Marketing: Real People, Real Choices: Global Edition: 9th Edition

Product Specifications
Book Description
About the Book: Marketing: Real People, Real Choices: Global Edition: 9th Edition For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text
Book Specifications
ISBN-13 9781292221083
Language English
Binding Paper Back
Publisher Pearson
Publishing Date 2018
Total Pages 600