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Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package (8th Edition)

Product Specifications
Book Description
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate Principles of Marketing courses. This package
Book Specifications
ISBN-13 9780133130591
Language English
Binding Paper Back
Publisher Prentice Hall
Publishing Date 2015-05-09
Total Pages 590