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Marketing: Real People, Real Choices (6th Edition)
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Marketing: Real People, Real Choices (6th Edition)

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Marketing: Real People, Real Choices (6th Edition)

Elnora W. Stuart Greg W. MarshallMichael R. Solomon

Published by Pearson Education | Language - English | Binding - Paper Back

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` 9688 (5% off) ` 9204

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Description

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Details

Book: Marketing: Real People, Real Choices (6th Edition)
Author: , , ,
ISBN-13: 9780136054214
Product Code 9780136054214
Binding: Paper Back
Publishing Date: 2008-10-01
Publisher: Pearson Education
Number of Pages: 640
Language: English

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