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Marketing Management
Review Rating
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Marketing Management

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Marketing Management

Priyank Azad

Published by Aph Publishing Corporation | Language - English | Binding - Paper Back

Average Rating (69 Customers)

` 295 (8% off) ` 272

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Description

“Marketing Management” is aspecial edition that provides invaluable knowledge about theupdated concepts and current tredns of the Indian industry. Thiscomprehensive book on Marketing Management is designed to serve theProfessors, corporate professional and students throughout theeducational institutes and universities.

This book encompasses distinct areas of Marketing Managementand is designed to cover various aspects of the subject to enablethe students to understand, grasp and utilize in total. Thecoverage includes a focus on customer relationship management,consumer behavior, the Internet and its effects and uses, brandbuilding and brand asset management, dynamics of marketingenvironment etc. Chapter topics discuss building customersatisfaction, market-oriented planning, understanding consumermarkets and buyer behavior, coping up with the competition,designing efficient pricing strategies and progrms, and managingthe sales force.

Table of Contents

  • Introduction to Marketing
  • Marketing Environment
  • Product Decisions
  • Pricing Strategy
  • Place Strategies
  • Branding and Promotions
  • Segmentation, Targeting and Positioning
  • Analyzing the Consumer Behaviour
  • Retail Management
  • Market Research
  • Marketing of Services
  • Online Marketing
  • Rural Markeing
  • Sales Management
  • Green Marketing
  • Supply Chain Management

Details

Book: Marketing Management
Author:
ISBN-13: 9788131315071
Product Code EBK0295161
Binding: Paper Back
Publishing Date: 2012
Publisher: Aph Publishing Corporation
Language: English

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