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Marketing Management
Review Rating
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Marketing Management

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Marketing Management

Priyank Azad

Published by Aph Publishing Corporation | Language - English | Binding - Hard Bound

Average Rating (70 Customers)

` 1195 (16% off) ` 1000

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Marketing Management


"Marketing Management" is a special edition that provides invaluable knowledge about the updated concepts and current trends of the Indian industry. This comprehensive book on Marketing Management is designed to serve the Professors, corporate professionals and students throughout the educational institutes and universities.

This book encompases distinct areas of Marketing Management and is designed to cover various aspects of the subject to enable the students to understand, grasp and utilize in total. The coverage includes a focus on customer relationship management, consumer behavior, the Internet and its effects and uses, brand building and brand asset management, dynamics of marketing environment etc. Chapter topics discuss building customer satisfaction, market-oriented planning, understanding consumer markets and buyer behavior, coping up with the competition, designing efficient pricing strategies and programs, and managing the sales force.

Contents

Introduction to Marketing

Marketing Environment

Product Decisions

Pricing Strategy

Place Strategies

Segmentation, Targeting and Positioning

Analyzing and the Consumer Behavior

Retail Management

Market Research

Marketing of Services

Online Marketing

Rural Marketing

Sales Management

Green Marketing

Supply Chain Management


About the Author: Priyank Azad


Dr. Priyank Azad has rich and diversified experience in both Corporate and Academics. After gaining valuable experience in the industry, he is currently working as an Associate Professor in Retail and Marketing. He has worked as a visiting faculty with numerous B schools of Delhi/NCR region and was also associated with several big brands of Indian Inc. He has authored a book on Retail Management which was published in 2009 that enjoyed tremendous success and was industry experts, scholars and students all over the country. He is a frequent speaker in National and International conferences on several topics related to Marketing and Retail. He has authored more than forty research papers, case studies and articles for renowned management journals, magazines, newspapers and websites.



Details

Book: Marketing Management
Author:
ISBN-13: 9788131315064
Product Code EBK0295096
Binding: Hard Bound
Publishing Date: 2012
Publisher: Aph Publishing Corporation
Language: English

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