Hello World, this is a test. ×

Dear Customer, If you wish to purchase more than 5 copies or in bulk, please contact our bulk purchase department at [email protected]



Please enter your login details


Forgot Password?

It happens, just reset it in a minute

Sorry, incorrect details. ×
Welcome back pal! ×



Please enter your User Name, email ID
and a password to register

No CVV Stored

Our website will not store CVV of your card.

Safe & Secure

Our website is secured by 256 bit SSL encryption issued by Verisign Inc, making your shopping at Sapnaonline as secure as possible.

International Shipping

at best shipping prices!

If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]

Notify Me

We will send an email as soon as we get it in stock.

Write a Testimonial

Few good words, go a long way, thanks!


Personalize Gift card

We will send an email to receiver for gift card.


Track Order

Enter Order ID & Email Address to track your Order.

Check Your Sapna Gift Card Balance

(Card can be redeemed only at Sapna Retail Outlets)

Reminder: Free shipping if your order is above `199
Notification Alert
We offer free shipping for all orders above `199. To avail this offer, add another item of `0 or more from our wide range of quality books available at SapnaOnline.com

Reset Pincode

Submit a Review

Sorry, incorrect details. ×
Marketing Management
Review Rating
Note - Due to Covid-19 delivery of your order may get delayed. Sorry for the inconvenience. We will surely ship your order out.

(Click on below image to change)

Marketing Management

(Click on image to Zoom)

Marketing Management

Priyank Azad

Published by Aph Publishing Corporation | Language - English | Binding - Hard Bound

Average Rating (70 Customers)

` 1195 (16% off) ` 1000

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).


About the Book: Marketing Management

"Marketing Management" is a special edition that provides invaluable knowledge about the updated concepts and current trends of the Indian industry. This comprehensive book on Marketing Management is designed to serve the Professors, corporate professionals and students throughout the educational institutes and universities.

This book encompases distinct areas of Marketing Management and is designed to cover various aspects of the subject to enable the students to understand, grasp and utilize in total. The coverage includes a focus on customer relationship management, consumer behavior, the Internet and its effects and uses, brand building and brand asset management, dynamics of marketing environment etc. Chapter topics discuss building customer satisfaction, market-oriented planning, understanding consumer markets and buyer behavior, coping up with the competition, designing efficient pricing strategies and programs, and managing the sales force.


Introduction to Marketing

Marketing Environment

Product Decisions

Pricing Strategy

Place Strategies

Segmentation, Targeting and Positioning

Analyzing and the Consumer Behavior

Retail Management

Market Research

Marketing of Services

Online Marketing

Rural Marketing

Sales Management

Green Marketing

Supply Chain Management

About the Author: Priyank Azad

Dr. Priyank Azad has rich and diversified experience in both Corporate and Academics. After gaining valuable experience in the industry, he is currently working as an Associate Professor in Retail and Marketing. He has worked as a visiting faculty with numerous B schools of Delhi/NCR region and was also associated with several big brands of Indian Inc. He has authored a book on Retail Management which was published in 2009 that enjoyed tremendous success and was industry experts, scholars and students all over the country. He is a frequent speaker in National and International conferences on several topics related to Marketing and Retail. He has authored more than forty research papers, case studies and articles for renowned management journals, magazines, newspapers and websites.


Book: Marketing Management
ISBN-13: 9788131315064
Product Code EBK0295096
Binding: Hard Bound
Publishing Date: 2012
Publisher: Aph Publishing Corporation
Language: English

Customer Reviews

Loading reviews. Please wait...
Check Delivery Status
Dispatched in 7-9 working days.
Check Delivery Status
Available options for this porduct
Availability In Stock
Hurry up!!! Start Shopping. Before stock lasts.
Guaranteed service
Assured best in class service and support.
International Shipping available
If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]