Marketing Management A Strategic Decision Makeing Approach
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Marketing Management A Strategic Decision Makeing Approach

Product Specifications
Book Description
About the Book: Marketing Management: A Strategic Decision -Making Approach: 7th Edition The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author teams rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. Contents: Section
Book Specifications
ISBN-13 9781259097201
Language English
Binding Paper Back
Publisher Tata Mcgraw Hill Publishing Co Ltd
Publishing Date 2013-07-01
Product Edition 7
Total Pages 576