Marketing Management
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Marketing Management

Product Specifications
Book Description
About The Author: Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on iquest;Strategic Issues in Selling and Sales Managementiquest;iquest;iquest; Dr. Johnston
Book Specifications
ISBN-13 9780071283182
Language English
Binding Paper Back
Publisher McGraw-Hill Higher Education
Publishing Date 2009-02-01
Total Pages 768