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Marketing Essential Principles New Realities
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Marketing Essential Principles New Realities

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` 395 (5% off) ` 375

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

Marketing Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research

€ introduction;

€ earning objectives;

€ chapter sub headings €" key issues;

€ chapter summary;

€ exercises and questions for review and critical thinking.

At the end of the book there are additional notes and references to support student learning.

Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.


Details

Book: Marketing Essential Principles New Realities
Author: , , ,
ISBN-13: 9788175542860
Product Code EBK0118586
Binding: Paper Back
Publishing Date: 2004
Publisher: Kogan Page India Private Limited
Language: English

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