Marketing Essential Principles New Realities
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Marketing Essential Principles New Realities

Product Specifications
Book Description
Marketing Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research • introduction; • earning objectives; • chapter sub headings â€" key issues; • chapter summary; • exercises and questions for review and critical thinking. At the end of the book there are additional notes and references to support student learning. Written by authors from both
Book Specifications
ISBN-13 9788175542860
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2004
Product Edition 1