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Managerial Economics
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Managerial Economics

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Managerial Economics

Christopher R Thomas S Charles Maurice

Published by Tata Mcgraw Hill Publishing Co Ltd | Language - English | Binding - Paper Back

Average Rating (150 Customers)

` 775 (9% off) ` 705

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Description

About the Book: Managerial Economics: Foundations of Business Analysis and Strategy: 10th Edition

Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning

Salient Features

The new edition has added new Illustrations, retired some "old" Illustration, and added new Technical and Applied Problems in almost every chapter

Current research and market trends have been added to the material throughout for relevance

Michael Porters Five Forces Analysis has been added to show the influence of modern industrial organization on business decision analysis

Greater emphasis and clarity is given to the importance of avoidable costs in decision making, particularly the shutdown decision

Content

Part I: Some Preliminaries

Chapter 1: Managers, Profits, and Markets

Chapter 2: Demand, Supply, and Market Equilibrium

Chapter 3: Marginal Analysis for Optimal Decisions

Chapter 4: Basic Estimation Techniques

Part II: Demand Analysis

Chapter 5: Theory of Consumer Behavior

Chapter 6: Elasticity and Demand

Chapter 7: Demand Estimation and Forecasting

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

Chapter 8: Production and Cost in the Short Run

Chapter 9: Production and Cost in the Long Run

Chapter 10: Production and Cost Estimation

Online Topic 2: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

Chapter 11: Managerial Decisions in Competitive Markets

Chapter 12: Managerial Decisions for Firms with Market Power

Chapter 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Managerial Decision Making

Chapter 14: Advanced Pricing Techniques

Online Topic 3: Pricing Multiple Products Related in Production

Chapter 15: Decisions under Risk and Uncertainty

Chapter 16: Government Regulation of Business

Online Topic 4: The Investment Decision

Appendix: Statistical Tables

About the Author: Christopher R Thomas, S Charles Maurice

Christopher R Thomas, University of South Florida

S Charles Maurice, Texas AandM University (Late Professor Emeritus)

Details

Book: Managerial Economics
Author: , ,
ISBN-13: 9789339205041
Product Code EBK0262531
Binding: Paper Back
Publishing Date: 2014
Publisher: Tata Mcgraw Hill Publishing Co Ltd
Language: English

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