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Managerial Economics & Business Strategy
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Managerial Economics & Business Strategy

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Managerial Economics & Business Strategy

Baye

Published by Tata Mcgraw Hill Publishing Co Ltd | Language - English | Binding - Paper Back

Average Rating (52 Customers)

` 795 (6% off) ` 749

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Managerial Economics and Business Strategy: 8th Edition

Baye and Princes bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Salient Features

Focus on Business Strategy

Full Coverage of the Economics of Information

Links to Other Business Disciplines

Calculus and Non-Calculus Alternatives

Time Warner Case

Contents:

1. The Fundamentals of Managerial Economics

2. Market Forces: Demand and Supply

3. Quantitative Demand Analysis

4. The Theory of Individual Behavior

5. The Production Process and Costs

6. The Organization of the Firm

7. The Nature of Industry

8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9. Basic Oligopoly Models

10. Game Theory: Inside Oligopoly

11. Pricing Strategies for Firms with Market Power

12. The Economics of Information

13. Advanced Topics in Business Strategy

14. A Managers Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

About the Author: Michael Baye, Jeff Prince

Michael Baye, Indiana University Bloomington

Jeff Prince, Indiana University Bloomington

Details

Book: Managerial Economics & Business Strategy
Author:
ISBN-13: 9789339204068
Product Code EBK0370726
Binding: Paper Back
Publishing Date: 2014-03-01
Publisher: Tata Mcgraw Hill Publishing Co Ltd
Number of Pages: 676
Language: English

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