Location Based Marketing For Dummies
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Location Based Marketing For Dummies

by Aaron Strout (Author),
Penguin Books (Publisher)
(176 Customers)
Product Specifications
Book Description
About the Book: Location Based Marketing For Dummies "Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. Youll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this
Book Specifications
ISBN-13 9788126554386
Language English
Binding Paper Back
Publisher Penguin Books
Publishing Date 2015-04
Total Pages 288