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Location Based Marketing For Dummies
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Location Based Marketing For Dummies

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Location Based Marketing For Dummies

Aaron Strout

Published by Penguin Books | Language - English | Binding - Paper Back

Average Rating (176 Customers)

` 499 (14% off) ` 427

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).


About the Book: Location Based Marketing For Dummies

"Learn to create a two-way dialog with customers with location-based services and smartphones

Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. Youll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.

Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program

Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph

Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks

Explains how to use tools to measure your campaign, analyze results, and determine your businesss success

Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book

No matter your location, location-based services can benefit your business and this For Dummies book shows you how!"

Table of Contents:



Part I: Putting a Little ""Location"" in Your Marketing Campaign

Chapter 1: Understanding Location-Based Services

Chapter 2: Surveying the Location-Based Services Landscape

Chapter 3: Choosing Platforms for Your Campaigns

Chapter 4: Checking In and Playing the Game

Part II: Location-Based Marketing in Action

Chapter 5: Building a Location-Based Marketing Campaign

Chapter 6: Creating a Relevant Offer

Chapter 7: Using Location-Based Marketing to Enhance a Loyalty Program

Part III: Integrating Location into Other Channels

Chapter 8: Integrating Location-Based Marketing with Other Marketing Campaigns

Chapter 9: Using Location in Marketing Beyond the Check-in

Part IV: Measuring Your Return on Investment

Chapter 10: Setting Up a Monitoring Strategy

Chapter 11: Setting Your Location-Based Key Performance Indicators

Chapter 12: Pulling Data from Your LBS Dashboards

Part V: The Part of Tens

Chapter 13: Almost Ten Reasons to Start with an LBS

Chapter 14: Ten (Or More) Ways Location-Based Services Will Impact the Future of Marketing

Chapter 15: More Than Ten Smaller Location-Based Services

Chapter 16: Ten Ways to Promote Your LBS Program Offl ine

Appendix A: Technology Overview: Phones, Operating Systems, and Geofencing

Appendix B: Getting Started with Location-Based Services: A Primer

Index "

About the Author: Aaron Strout, Mike Schneider

"Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report.

Mike Schneider is Senior Vice President, Director Digital Incubator for allen and gerritsen, ranked as a top independent advertising agency by AdAge."


Book: Location Based Marketing For Dummies
ISBN-13: 9788126554386
Product Code 9788126554386
Binding: Paper Back
Publishing Date: 2015-04
Publisher: Penguin Books
Number of Pages: 288
Language: English

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